www.brightmetrics.com info@brightmetrics.com We were just using the native reporting, which wasn’t giving us the information we were looking for. Spotlight on: Cleveland Indians From championship talent on the field to the fan ambassadors and ushers, the Cleveland Indians are committed to delivering the ultimate fan experience on game day. Often, this experience doesn’t begin on game day and the first engagement that sets the tone for a fan is a phone call to the Fan Services Department, who are responsible for customer satisfaction and creating an extraordinary experience. Before 2017, however, the team’s staff was only using the native reporting to access their phone system data. According to the Fan Services Coordinator, Estee Arend, Identifying Challenges “ • A bette

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