Case Study
Choice Hotels Gives Bookings A Boost
©2017 Simulmedia, Inc. All rights reserved. Email: info@simulmedia.com | www.simulmedia.com 401 Park Avenue South, 11th Fl. New York, NY. 10016 CONTACT Better Targeting. Better Results: 37.7% lower cost per incremental purchaser 59.4% higher conversion rate by exposed viewers 66.7% lower cost per reach Our ultimate goal was to get more people to book on choicehotels.com. [Simulmedia] outperformed some of Choice’s other traditional TV buys