Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Built on the foundation of the venerable Quality Inn® brand a pioneer in consistent mid-priced lodging, Choice Hotels® today is the worldwide franchisor of Cambria SuitesTM, Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, and Rodeway Inn® brand hotels. Publicly traded since 1996 (NYSE:CHH), Choice Hotels continues to lead the lodging industry as an innovative and growing company. Summary Choice was looking for a way to streamline the hotel franchise sales process. After taking delivery of SpatialPoint’s Impact Locator, Choice closed 729 deals, a year over year increase of over 14%. The payback period

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