Case Study
Re-engage Viewers for Broadcast Mid-Season Return
REAL RESULTS: CUSTOM A25-54 ADDITIONAL INSIGHTS: $0.30 0 $0.60 $0.90 MORE EFFICIENT 31% CPCV (COST PER CONVERTED VIEWER) OTHER TV MEDIA SIMULMEDIA Simulmedia measured the campaign's performance down to the spot level to further optimize future campaigns. Top-converting spots included promos that ran during: With only 27% of the campaign budget, Simulmedia was responsible for 35% of the program conversions attributable to the campaign. Sim