Case Study

Biologist Turned Marketer Brings Data To TV Advertising—And Wins

Biologist Turned Marketer Brings Data To TV Advertising—And Wins

Pages 2 Pages

Every marketer knows it’s hard to make your brand stand out. It’s even harder when you have to di?erentiate yourself from 250 other products in a single aisle at the pharmacy. It’s harder still when your target audience is likely feeling achy, stu?y, and generally out of sorts. If you’re a challenger brand with limited budgets and even smaller market share, how do you cut through the noise and compel a person to reach for your product?

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