charity: water Boosts Donation Size with Optimizely Optimizely charity: water is a nonprofit organization on a mission to bring clean and safe drinking water to every person in the world. The team uses 100% of public donations to directly fund sustainable water solutions in communities in need, and have raised over $200 million in ten years to benefit over 6.4 million people in 24 countries. charity: water is known for using technology, social media, and data to run a sophisticated fundraising operation and galvanized grassroots campaigns. Nearly all of their donations come through online channels, so optimization is crucial to maintaining and growing revenue year over year. Most of charity: water’s donors give only once. In order to maximize one-time donations, the team experiments with t

Join for free to read