Insurance company doubles prospect conversion and increases premium income Background Leading Insurance company struggled with low premiums from their home insurance tele-marketing operation. They wanted to explore alternative selection methods as their prospect profile was based solely on renewal month. Challenge To increase the average premium that customers pay for policies. Improve selection criteria to attract higher premium customers who are less likely to switch after twelve months. SolutionDLG and PDV created profiles for two of the client’s customer groups: “Standard” and “Best” . Best customers had policies costing over £280 or had renewed for 2 years. Scored our Consumer LifestyleTM Database to show prospects with the greatest similarity to each customer group. Constructed a mul

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