CASE STUDY Cheetah Digital Improves Their Global New Hire Experience In early 2018 Cheetah Digital underwent a massive transformation: merging five separate regional businesses into one cohesive organization. This transformation came with the need to create a cohesive HR strategy, a critical piece being the onboarding of new hires. “We had to reinvent the wheel each time a new hire joined”, says HR Coordinator, Kelsey Baker. Each region operated as a silo, so Hiring Managers weren’t learning from each other’s experiences or optimizing their new hires’ experience. Furthermore, miscommunication and a lack of accountability meant that not all Hiring Managers knew how to onboard new team members, resulting in long processes and a lot of back and forth to get new hires to comple

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