Chatbooks Grows Customer Engagement by 100% with Sophisticated Event-Triggered Campaigns PHOTOBOOK APPLICATION For more information contact hello@blueshift.com C hatbooks is on a mission to strengthen families by helping them hold onto the memories that matter via affordable photo books. As Chatbooks expanded its photo sources, product lines, and customer base, they needed a solution that would help drive sustained growth by making smarter use of data and scaling unique, personalized experiences across the customer lifecycle. THE TURNING POINT Limited Customer View and Cross-Functional Dependencies Stalled Growth As Chatbooks grew, the marketing team realized that their existing email and mobile push providers couldn’t deliver the right customer experiences. These solutions limite

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