Unboxing Must-Have Marketing Campaigns: Reactivation & Re-Engagement | 1 Unboxing Must-Have Marketing Campaigns: Reactivation & Re-Engagement It’s a well-known fact at Iterable: Email list pruning isn’t always the best strategy. To refresh your memory, it: • May not help with deliverability issues. • May not serve your brand’s goals, despite being a “best practice.” • May hurt your brand’s email list profitability in the long run, in an attempt to “save money.” So what’s a marketer to do about all those inactive subscribers on your email list? That’s why for this edition of Unboxing Must-Have Marketing Campaigns, we’re going to focus on what you should do instead with pruning your list: Send a reactivation or re-engagement campaign. In this guide, we’re going to cover: • Why it

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