1 At New Zealand Post, we faced two major hurdles in assisting customers’ migration to digital channels and improving their physical communications. The first was a common problem most companies face when it comes to CCM: We require a streamlined, efficient, and proven system. Our second hurdle was a perception gap, because many companies originally didn’t think of us as a digital company. Thankfully, we’re changing those perceptions through delivering innovative thinking and tangible results. Previously clients would come to us and say, “We need to get this type of correspondence to our customers. Here’s the data. Here are the business rules. Put it together for us, print it, and mail it.” We would deliver those solutions by generating the composition, ensuring it was correctly

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