Case Study

Taking Control of CCM to Build a Long-Term Marketing Strategy

Taking Control of CCM to Build a Long-Term Marketing Strategy

Pages 4 Pages

1 I’ve worked at HomeServe for ten years and, to be honest, I feel as passionate about the company as I did when I started. We’re an international home emergency assistance provider with 2.2 million customers. We don’t just offer insurance, we also operate a network of tradespersons who help our customers recover from all kinds of home emergencies. These contractors and suppliers handle every manner of home repair. Before I started at HomeServe, I’d only ever worked agency side, mostly in marketing and design agencies. This was my first exposure to client-side and it was a whole new world for me, but I embraced the challenge. Taking Control of CCM to Build a Long-Term Marketing Strategy We’re an international home emergency assistance provider with 2.2 million customers. BY

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