Centralized ad media production and automation for retail enterprise REWE Markt GmbH is part of the REWE Group, one of the leading trade and tourism conglomerates in Germany and Europe which includes the PENNY and toom Baumarkt brands. MSP is an IT agency which specializes in implementing and customizing censhare products. It works as a strategic partner for both censhare and the end user to ensure that the perfect product is delivered. Digital Asset Management casestudychallenge With over 80 million residents across 16 federal states, Germany can represent a serious challenge to a national grocery chain, especially when trying to target offers to regional tastes. Product information for advertising materials and web platforms needs to be created and updated consistently, while

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