Happiest Minds assisted a leading digital ad measurement provider in improving its quality and performance metrics. The client sought transparency and trust for their analytics, expanding into CTV-OTT and achieving MRC accreditations. Happiest Minds developed a cognitive automation framework, built tools for mobile, smart TV, and social measurement, and supported integrations across multiple ad networks. This led to a 40% increase in measured transactions and reduced MRC accreditation time by one year. Their solution also automated ad generation, improving test coverage and reducing production issues. They used a Test Maturity Assessment (TMA) to create a 2-year roadmap for quality improvement.

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