Hearst The changing face of media The trilemma Hearst UK built its reputation on iconic magazines like Cosmo- politan, Esquire, Good Housekeeping and Harper’s Bazaar. But today, all publishers are having to fight to protect their revenue when readers expect content to be free online. It’s a trilemma: Hearst UK needs to minimise the impact from print declines while increasing revenue from new, high-growth areas like digital, e-commerce and events. And because its business relies on the strength of its brands, it can’t afford to compromise on product quality. Hearst UK was looking to push boundaries with censhare as it shifts from being a publisher to a modern media company. Hearst Case Study “Overall, censhare has dramatically reduced the time it takes to bring a feature to print

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