How Migros Kept costs down with the right ad technology Advertising is one of the most challenging aspects of running a complex organization. Campaigns run both nationally and regionally, price differences vary depending on location, multiple cultures and languages result in variances that challenge most organizations. For Migros, based in Switzerland, a country with four prominent languages, and an organization with over 600 retail facilities, the realities of complex advertising are par for the course. When Migros decided to implement a new system, the question was, how to simplify the complexity? casestudywho is the client? Migros was founded in 1925 and has evolved into Switzerland’s largest retailer. Today, more than 86,000 employees generate some 25 billion Swiss Fra

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