Retail Media 2023: Operational Strategies to Meet the Growth Potential

40 Pages

Retail media is growing rapidly, with ad spending expected to more than double from $38 billion in 2022 to $107 billion by 2028. This growth is driven by the channel's ability to leverage first-party data and provide privacy-compliant personalized advertising. However, challenges remain, including complexity in the buying process, lack of measurement standards, and communication issues between brands and Retail Media Networks (RMNs). To unlock the full potential, the industry must address these challenges by improving automation, collaboration, and transparency.

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Retail Media 2023: Operational Strategies to Meet the Growth Potential

Retail Media 2023: Operational Strategies to Meet the Growth Potential

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