CENTER PARCS GET BACK TOGETHER JIGSAW Entries 102.993 87.598 Unique Users 94.6% Reduction in cost? per email 7.8X New emails Challenge Solution Maximise content exposure online Encourage audience engagement with the brand Email capture The Center Parcs Jigsaw campaign encouraged the audience to interact weekly with Center Parcs Ad themed digital jigsaws against the clock. The campaign was promoted through DM and social channels. The use of gamification successfully generated intrigue and every interaction was monitored and tracked by the platform to provide knowledge and insights about the audience.

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