Case Study

ADOBE #ADOBESUMMIT

ADOBE #ADOBESUMMIT

Pages 1 Pages

ADOBE #ADOBESUMMIT 22 548 in game collisions 5 312 Unique Players game plays 16 016 Increase public engagement UGC collection Gather user insights Users at the event were asked to tweet #AdobeSummit and received instantly a response with a link to a game. The game interlinked Twitter and put the user in control of their avatar. This resulted in a 50% increase on the previous years activity and global buy in from Adobe with the game travelling around the world. Challenge Solution

Join for free to read