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VIRGIN MONEY #ONEINAMILLION

VIRGIN MONEY #ONEINAMILLION

Visual Voice
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SURPASSED INTERNAL UNIQUE USER KPI VIRGIN MONEY #ONEINAMILLION of all runners signed up 40% 43 600 Unique users Challenge Solution Deliver engaging exclusive content Forge a closer relationship with the audience Data capture The #OneInAMillion hub was built and maintained to grant runners access to money cant buy opportunities themed around the marathon. However, only the runners matching specific criteria were allowed in. Runners were hence cross checked against marathon data and later on allowed in if there was a hard match.

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