Positive sentiment +12 pts FB Ad recal Drive awareness Increase sign ups to British Gas Rewards Encourage positive sentiment around a utility brand Guid customers to Facebook Messenger where they enter #LightUpYourWinter. Incentivise with a chance to win rewards for clicking on the link provided and signing up to BG Rewards. Deliver a surprise personalised video with their name in lights and create a user journey to measure which rewards are the most popular and follow up with reminders to sign up whilst tracking click to conversion. Brief Solution BRITISH GAS LIGHT UP YOUR WINTER 88% CTR to site 22% Conversion

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