International airline Cathay Pacic ying high thanks to customer service innovations Cathay Paci c currently ranks as the world’s 8th most pro table airline and the 17th largest airline in the world by operating revenue. Cathay Paci c ies ve times daily from Heathrow Airport to Hong Kong with connecting ights to over 140 destinations worldwide. Customer service is a particular strength for Cathay Paci c and many of its premium customers still prefer to get in touch by phone. Its UK call centre is in West London where a team of 30 deal with some 300 to 400 calls a day. The Benets Instant control over inbound call routing. Customer service maintained even in the event of any disruption. Easy for airline to separate its calls such as keeping frequent yer club privileges during c

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