CASE S T U D Y Cashify, an online marketplace for pre-owned gadgets, drives 359% upli in revenue via user engagement campaigns2 GOAL • Drive more revenue through mobile phone buybacks • Deliver exceptional user experiences • Boost user engagement • Foster brand loyalty CHALLENGE • Assisting users at every stage of their lifecycle • Micro-targeting the users based on their behavior & preferences SOLUTION Streamlining the sales funnel and sending highly engaging, and personalized campaigns across multiple channels helps Cashify to improve its overall conversions. It also enables Cashify to understand its users’ better and reduce the chances of funnel drop offs. COMPANY PROFILE Founded in 2015 by Amit Sethi, Mandeep Manocha and Nakul Kumar, Cashify enables users to purcha

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