Marketplaces are a very atypical business, often referred to as a classic chicken-and-egg-problem! You need to onboard one side of the marketplace to commit before the other, convincing them that there’s enough traction from the other side. Why? A typical example is online food ordering services, “People won’t come to your platform if you can’t promise them a variety of cuisines while for restaurants to go through the arduous process of onboarding and going digital, they need to feel the pulse of demand first. ”Alibaba, Flipkart, JD, Ola, Lazada Amazon, Uber, Etsy, Airbnb, eBay Souq, Careem, Noon, Talabat, Mumzworld Delivery Hero, BlaB- laCar, Bol, HelloFresh, Zalando Mercado Libre, B2W Digital, Linio, Loggi, QuintoAndarWHY MARKETPLACES WORK SO WELL?Ever wondered what’s all the

Join for free to read