Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Zanna Dunes Women’s clothing store reaches new demographic, new customers and sees old customers return after advertising. Situation: Zanna Dunes, a women's clothing store out of Antioch, Illinois, wanted to drive customer traffic and brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: The client was skeptical at first because she had tried other advertising, but didn’t see any proof of results, which made her excited to finally be able to track a positive ROI with Money Mailer. To create demand, she placed a “15% Off Entire Purchase” offer on the back of the ad. Results: In the first couple of months that she had advertised with Money Mailer, the owner already received amazin

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