Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Medford Eyewear Client continues advertising with Money Mailer for 18 years due to a consistently positive experience. Situation: Medford Eyewear, an optometry office out of New Jersey, wanted to drive customer traffic and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To build brand awareness, the owner decided to advertise every month to 20,000 homes in close proximity to his business. To create demand, strong savings were offered on eye exams and eyewear. Results: The owner states that the advertisement does an amazing job of attracting new customers since the offers provide a desirable value. As a result of having a consistently positive experience, Medford Eyew

Join for free to read