Presentation Prepared for Michael Hernandez VP, Marketing Case Study: McDonald’s Chicago Customers redeem 987 Money Mailer coupons (10% response) after one mailing. Situation: A Chicago-based McDonald’s franchise wanted to drive customer traffic so they decided to compare the effectiveness of solo mail post cards with the shared-mail program offered by Money Mailer. Strategy: The client mailed one Money Mailer zone for pennies-per-home while simultaneously mailing postcards. After just one mailing, the McDonald’s location secured 987 coupon redemptions from Money Mailer and 1081 coupons from the postcard campaign. Results: Although both mediums generated a similar number of responses, Money Mailer’s program delivered a 16x larger ROI compared to the postcard program, making it far

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