Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Texas Roadhouse Restaurant receives 10x ROI and 126 coupon redemptions in their first month advertising with Money Mailer! Situation: Texas Roadhouse, a restaurant in Fort Worth, Texas, wanted to drive customer traffic and brand awareness upon opening their new location, so they looked to Money Mailer as a direct marketing solution. Strategy: In order to create demand, the client placed exciting offers on the front and back of the ad, including a free appetizer with the purchase of 2 entrees, 10% off when you order online and get a $20 off coupon when you buy a $100 gift card. The owner chose to mail 20,000 homes near the restaurant. Results: After their first mailing in October, the client received 126 coupon red

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