Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Jiffy Lube Automotive client receives approximately 150 coupon redemptions every mailing, equaling double the ROI of other advertising vehicles. Situation: Jiffy Lube of Turnersville, New Jersey had tried many different forms of advertising, including a similar vehicle to Money Mailer, but has never received a desirable return on investment. Strategy: The owner, Paul Lopresti, received a “Total Auto Care” certification from Jiffy Lube corporate, allowing him to expand his service offering to include tires and other maintenance services, in addition to oil changes. To build awareness in the community, he mailed a monthly ad that features all of the new services offered with a $10 Off oil change coupon to get custom

Join for free to read