The City of Arlington had a typical city services website at ArlingtonTX.gov. What this website lacked, however, was a place to highlight the city’s ongoing sports events, community events, health concerns, and other issues. The solution was to create MyArlingtonTX.com as a central hub for content such as news articles for the city’s website, videos for the City’s YouTube site and various types of content for its social media sites. Mintent enabled the content team at MyArlingtonTX.com to weave together a whole city picture with more depth than we could have ever achieved with our old methods of content work. The challenge of creating and managing this ongoing content across all these dierent channels quickly breaks down, however, if the only tools leveraged among a team of writer

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