Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Jimano’s Pizzeria Client receives far superior response to similar advertising vehicles in head-to-head comparison. Situation: Jimano’s Pizza in Chicago, IL, wanted to test Money Mailer against two of its nearest competitors to see which would yield the best return on investment. Strategy: The client mailed 3 zones, 4 times in a row to support half of their locations. The owner of Jimano’s committed to tracking and measuring the results of their Money Mailer campaign by collecting coupons and reviewing codes in the POS system. Results: The owner provided rave reviews, stating that Money Mailer’s response was far superior to that of other advertising vehicles he had tried. He shared that including his offer online

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