Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Fabey Dental Dental office grows at a rate of 20% every year with Money Mailer as their primary marketing. Situation: Fabey Dentistry, a dental office out of Easton, Pennsylvania, wanted to gain new patients and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To create demand, Mark Fabey featured the benefits of Dental Implants on the front of the ad, along with an offer for a free implant evaluation. On the back of the ad, the expansive ad space was used to share the story of the dental office and educated consumers about their practices. Results: Fabey Dentistry was still a new practice looking to spark their business and attract new patients when they began advert

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