Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Avid Dental Dental office receives 100’s of new patients and experiences a 20%-30% increase in business since advertising in Money Mailer. Situation: Avid Dental, a dental office in Lindenhurst, Illinois, wanted to drive customer traffic and brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: The client enabled the call tracking system to allow them to monitor how many calls the advertisement was earning the business. The owner advertised with Money Mailer for over 3 years, using frequency to attract customers when they are ready to take advantage of the savings offered. Results: Throughout the 3+ years of advertising, Avid Dental has received 100’s of phone calls, which has

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