MCDONALD’S CASE STUDY MOOD:MEDIA “If you’re looking for an easy and affordable way to entertain your customers while promoting your business, go with Mood TV. You won’t regret it.” – Aaron Fitzgerald Owen, McDonald’s of Yarmouth 800 345.5000 | moodmedia.com800 345.5000 | us.moodmedia.com ABOUT MCDONALD’S McDonald’s of Yarmouth, Maine has stood as a pillar of the community for decades, welcoming local families and travelers alike with friendly service and great food. For owner-operator Aaron Fitzgerald, success at his McDonald’s location begins and ends with an emphasis on providing an exceptional dining experience. THE CHALLENGE For years Aaron relied on cable television to entertain his dine-in customers, but he became increasingly uneasy with the many challenges cabl

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