Case Study: From Brand To Demand, Serve The Right Audience How it worked: BlackRock turned to LinkedIn knowing their institutional investor audience was active and engaged on the platform. According to Investing in the Digital Age research, LinkedIn is considered the best place for in-depth learning among the institutional investor audience.1 Targeting with precision: BlackRock and LinkedIn “ “ The success of running this whole campaign through LinkedIn was attributable to the combination of thoughtfulness and time spent on target sizing, the dedicated content-led effort, and developing the right content for the right audience at the right time. Laura Tyrholm Global Head of Alternatives Marketing As the world’s largest asset manager, you’d be hard-pressed to find an inve

Join for free to read