CASE STUDY: How Dannon used On-Demand Insights to Optimize Brand and Product Concepts “We needed a fast, cost-effective way to have extensive ongoing conversations with consumers. So, we turned to Digsite.” www.digsite.com With over a decade of media silence, Dannon’s flagship brand, Dannon Fruit on the Bottom, had become “outdated and boring,” in the eyes of consumers. This case study will walk you through Dannon’s project to collect the insights needed to breathe new life and innovation into their classic brand, covering: • How Dannon leveraged digital research • Specific research methodology • Key research findings and implicationsObjectives & Methodology THE PROJECT OBJECTIVE Dannon needed a fast, effective solution that would provide the opportunity for in-depth conversat

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