Retail n11.com embraces Riverbed to optimize site efficiency and maximize digital performance In 2012, online accounted for just 3% of retail sales in Turkey, however, recently the country has been won over by online retail. Despite a struggling economy and the absence of some of e-commerce’s leading players, online sales continue to boom. Today, the central bank says 15% of credit card transactions are spent on e-commerce, and it expects this figure to rise to 25% in the next five years. At the heart of this rise is n11.com. A pioneer and a leader in this sector, n11.com is the online platform of choice for many of the country’s best retailers. It has grown from serving 1,000 concurrent customers to more than 20,000. n11.com is Turkey’s largest e-commerce platform. Formed

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