Case Study

ZenOptics Improves Brown-Forman’s Analytics Usage and Business Efficiency

ZenOptics Improves Brown-Forman’s Analytics Usage and Business Efficiency

Pages 6 Pages

Brown-Forman faced challenges with multiple BI tools causing dissatisfaction among users. To simplify data access and improve user experience, they implemented ZenOptics as a global analytics hub. This single interface allowed for easier access and governance of analytics assets, leading to a 25% increase in user engagement and adoption year over year. The platform also facilitated significant time savings and improved efficiency and confidence among users by providing a consolidated and trusted source for business information.

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