Case Study
Carter Bank & Trust - Building Consumer Trust and Confidence Through Secure Digital Services To earn the trust and loyalty of customers
Carter Bank & Trust - Building Consumer Trust and Confidence Through Secure Digital Services To earn the trust and loyalty of customers
Case Study Carter Bank & Trust Building Consumer Trust and Confidence Through Secure Digital Services To earn the trust and loyalty of customers, Carter Bank & Trust has always prioritized the protection of customers’ financial and personal information. To stay ahead of increasingly sophisticated cyberattacks, the bank deployed an industry-leading digital banking security platform. When it embarked on a digital transformation in 2018, Carter Bank & Trust understood the critical role security would play in its success. Maintaining the trust and loyalty of customers depended on its ability to deliver easy-to-use digital banking services while defending against sophisticated cybercrime. Nearly 87 percent of consumers are willing to switch service providers if they do not trust tha