Data trust is essential for pharmaceutical brands, emphasizing the ethical use of customer data to build trust and unlock new opportunities. The concept of data trust involves assuring customers that their data will be used responsibly to deliver value, especially in the post-COVID-19 landscape. Building data trust requires a unified data layer, privacy-first architecture, dynamic identity resolution, transparency, and active data governance. Brands that earn data trust can enhance customer experiences, improve interactions, and create strategic assets. This trust fuels brand loyalty and drives long-term success in a data-driven world.

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