In today's landscape, customer trust is paramount but increasingly hard to earn. Public trust in institutions is declining, fueled by data breaches and unethical practices. This report explores the challenges hindering trust and offers solutions for enhancing transparency. By prioritizing customer needs and data security, brands can rebuild trust, foster satisfaction, and optimize customer lifetime value. It's time for brands to shift focus towards building meaningful relationships and ensuring data security to disrupt the trend of distrust.

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