be seen. CASE STUDY Managing parallel e-commerce systems is inefficient and expensive. By using ChannelAdvisor to drive all our online sales across multiple channels, we can better manage our sales process and not have to worry about over-selling. - Dave Reeder President Captain Dave’s, Inc. Location: Durham, NC URL: shop.captaindaves.com Industry: Army and Navy Tactical Apparel and Accessories; Survival Products “ “ COMPANY OVERVIEW Dave Reeder founded Captain Dave’s, Inc. and launched his first website in 1997, back when a 1,200-bps modem was considered a high-speed internet connection. The original purpose of his website was to provide information on preparing for and surviving the end of the world — during a time when people were anticipating Y2K. After receiving sever

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