Marketplaces are in Style: Bevilles Goes Multichannel
Marketplaces are in Style: Bevilles Goes Multichannel
2 PagesMarketplaces are in Style: Bevilles Goes Multichannel CASE STUDY COMPANY OVERVIEW The Bevilles’s story dates back to 1934, when it began trading in Bourke Street, Melbourne. It sold everything from blankets to saucepans. In the early 1950s, jewellery and diamond rings were introduced into its product line and the rest, as they say, is history. Bevilles now has 23 stores in Victoria, New South Wales and South Australia selling special-occasion and everyday jewellery and watches. It also has an online store and a marketplace presence. SITUATION Bevilles launched its online store over a decade ago, with its current site going live in 2016. Its presence was growing online across all channels and it knew it needed a way to list seamlessly as it grew its omnichannel strategy. “Customers ar
