be seen. CASE STUDY We never imagined that our catalog of products would be shown on Sears, Newegg and Rakuten.com Shopping. Now, we get orders from all these marketplaces on a daily basis. When we started this business, we had only four lightbulbs. We now have over 50,000 lightbulbs. – Corey Frons CEO BulbAmerica “ “ THE SITUATION • Sold on a limited number of marketplaces and wanted to diversify • Needed to attract more visitors to its website • Didn’t have a reliable solution to grow its online visibility When CEO Corey Frons joined BulbAmerica, the company was selling on a limited number of marketplaces. He wanted the company to develop a multichannel strategy to expand beyond Amazon and eBay. Frons knew that BulbAmerica needed to use a solution provider to efficiently launch

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