Case Study
Localising content multiplies value for HSBC
A tailored LinkedIn strategy for France is maximising the potential of HSBC content for driving awareness and generating leads Investing in French language content and innovative, snackable formats has transformed engagement levels and lead generation for HSBC Commercial Banking. In just 18 months, the strategy has trebled follower numbers, built an engaged audience of over 10,000 entrepreneurs, and delivered an engagement rate more than