be seen. CASE STUDY New e-commerce site Jet.com has created a big splash in the online retail industry. After raising significant capital investment and implementing marketing campaigns that advertised its unique business model, there has been no lack of Jet awareness in the e-commerce space. Prior to its public launch in July 2015, Jet CEO Marc Lore said the price of merchandise on Jet would be 10% to 15% lower than anywhere else online. The idea is that the marketplace would resonate with price-conscious consumers, and Jet will add margin to its orders through its “SmartCart” technology, which organizes goods in purchases so they are shipped in the cheapest way possible. Has Jet lived up to the hype? A few months following Jet’s launch, ChannelAdvisor retailers have seen impress

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