Case Study
Caplugs Plugs into CRM to Transform their Business
Looki ng at t he e nd of t he c al e ndar y e ar , i mpor t ant que s t i ons c ame up t hat e nc our age d Capl ugs ’ l e ade r s hi p t o r e as s e s s t he i r t e c hnol ogy . The y we r e f ac i ng t hr e e c r i t i c al c hal l e nge s t he y c oul d not f ul l y s ol v e wi t h what t he y had. The f i r s t maj or c hal l e nge Capl ugs was The f i r s t maj or c hal l e nge Capl ugs was f ac i ng was t hat t he y had l i mi t e d v i s i bi l i t y i nt o t he i r s al e s pi pe l i ne , whi c h made i t har d f or t he m t o pl an f or t he r e s t of t he c al e ndar y e ar and f or e s e e abl e f ut ur e . Ev e r y s al e s r e p had a s e ns e of what was c omi ng and what oppor t uni t i e s we r e at hand, but t he r e was no way f or t he m t o e as i l y t r a