Predictive machine learning (ML) can help sift through proprietary data to find out which potential gamers will generate the right ROI, making your ad spend more efficient. Once they have clicked your ad, ML can further predict which user profile will generate subsequent game downloads or engagement. After they download the game, ML can then analyze in-game behavior to see which ones achieve your ROI goals, such as making in-game transactions. All the data is then fed back to further train the model, so the ML system is constantly learning and improving to target high-value gamers more accurately. All the data is then fed back to further train the model, so the ML system is constantly learning and improving to target high-value gamers more accurately. Expand share of wallet You c

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