White Paper May 2022 CUSTOMER ENGAGEMENT INSIGHTS Appier Key Data ReportAccording to Statista, social media’s global penetration rate has reached 58.4% as of January of 2022. In other words, more than half of the world’s population is using at least one social media platform. While social media may have originated as a place for connecting with friends and family, it has in recent years become a go-to space for brands to engage, advertise and sell. As a brand owner, one of your key challenges has been or should be how to establish yourself on social media. What platform(s) do you choose? How do you position yourself? And, how do you communicate with your followers? These are all pressing questions that you need to answer as more and more of your customers rely on social m

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