White paper January 2022 Omnichannel Marketing The Key to Targeting Millennials and Gen Z:Today’s consumers have distinctive shopping habits and preferences that separate them from consumers of the past. To effectively target them, marketers must innovate where and how they engage with their customers. This white paper discusses the observed trend of millennials and Gen Z using social media to discover and learn more about new products. From understanding this and other trends, marketers must rethink how to target these cohorts and ultimately adopt an omnichannel marketing strategy that puts each customer in the center. Only by learning more about each customer and what they like in product, content, and experience can a brand truly capture their heart, mind and purchasing po

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